About Luck

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LUCK PRESENTS

LUCK PRESENTS / Luck Presents is an experience-based collective based in Willie Nelson’s backyard of “Luck, TX”. Nearly 10 years ago, a group of friends came together with a vision for a new kind of live music experience. We knew we wanted to honor the cross-section culture that has long motivated creative tradition; to preserve traditions in music, food, and craft; and to create a stage for modern-day outliers who are influenced by the legacies before us. 

Luckily, we had the keys to the private Luck, TX property, and the singular opportunity to open its gates to people who, like us, value artistic tradition and want to do the legwork to discover talent that reflects our cultural heritage. 

What started as a one-day event each March, the Luck Reunion, has grown into a community; a platform for us to share the ethos of Luck and bring together musicians, chefs, and artisans who are contributing to American roots culture in an authentic way. Luck Presents produces content and experiences both in and out of Luck, TX with the mission of providing a space for craftsmanship, preservation and discovery.

ABOUT LUCK RANCH

LUCK, TX / Built in 1985 as the backdrop for the film “Red Headed Stranger”, Luck, TX is an old west town located in Willie Nelson’s backyard on the outskirts of Austin. The journey to Luck started in 1979 when Willie and dear friend Bill Wittliff set out to make a film version of Willie’s concept album of the same name. While the original screenplay ended with the town burning down, Nelson had grown attached to the set and called for a change in order to preserve the property. The star built his own home on the sprawling land, just a short drive up the road from the set, and Luck, Texas was born.

Beyond its fading facades, Luck became a longtime gathering place for Willie and his contemporaries to come together to shoot the shit and inspire one another through song; a sort of scaled-down extension of anti-scene Austin landmarks like Armadillo World Headquarters and Austin Opry House. 

Over the years as the boot prints from the past began to fade, Luck primarily served as Willie’s private hang: for games of poker in the “World Headquarters” building and Easter celebrations in the chapel. In 2012 a group of barstool dreamers with ties to the location set out to revive the town’s spirit with experiences inspired by its unique history. With Nelson’s blessing, the seeds for Luck Reunion were planted. Luck Reunion - a misfit group of young believers, Nelson family members, and Willie’s personal team -  hopes to honor the creative origins of the magical space, and contribute to the all-inclusive and fascinating culture of the illustrious town.